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Transaction Multiples for the Valuation of Private Companies

dotDigital Group (formerly dotMailer Ltd) / Netcallidus (Formerly Whoop Internet Ltd)

No EMAT : 21471
Announced Date : 18/05/2010
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : dotDigital Group (formerly dotMailer Ltd)

Target : Netcallidus (Formerly Whoop Internet Ltd)
Country : England
Sector of activity :
  • Internet Professional Services (B2B) > Internet > e-Marketing
  • Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
Business Description :
Founded in 2002, Netcallidus is an online search engine marketing company , providing Internet marketing services to SMEs and enterprise organizations throughout the United Kingdom. > The company...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic
Current
Rating : *
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « e-Marketing » = 122
  • Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
07/07/2008 seloger.com Belles Demeures France ** 21338
22/09/2010 Spir Communication Car&Boat Media (formerly Schibsted Classified France) France * 21328

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

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► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).

 

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