Epsilon M&A Deal Report - Maxymiser
Transaction Multiples for the Valuation of Private Companies
Oracle / Maxymiser
No EMAT :
87536
Announced Date :
20/08/2015
Type :
Exit ,Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
Oracle
Target :
Maxymiser
Country :
United Kingdom
Sector of activity :
- Business Software > Software > Software as a Service (SAAS)
- Specialized Software > Business Software > Software > Marketing Software
Business Description :
Founded in 2006 by Mark Simpson, Max Polyakov and Peter Ellen, Maxymiser provides cloud-based software for marketers to test, target, and personalize a web page or mobile app . > Offers an automated...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
|
|---|---|---|---|---|---|---|---|---|
| Historic | 
|
|||||||
| Current |
|
Rating :
*
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Software as a Service (SAAS) » = 183
- Number of EMAT Reports / sub-sector « Marketing Software » = 55
| Date | Acquirer | Target | Country | Multiples | See details |
| 12/01/2016 | Private Group led by Nordic Capital | Cint | Sweden | *** | 87525 |
| 02/11/2016 | Private Group led by Allomer Capital Group | Campaigns Business of SDL | United Kingdom | ** | 87450 |
Source: Epsilon Research / EMAT
